APA
Frederick allen, . (1995). Secret Formula - how brilliant marketing & relentless salesmanship made coca cola the best known product in the world. : Harper Business.
Chicago
Frederick allen, . 1995. Secret Formula - how brilliant marketing & relentless salesmanship made coca cola the best known product in the world. : Harper Business.
Harvard
Frederick allen, . (1995). Secret Formula - how brilliant marketing & relentless salesmanship made coca cola the best known product in the world. : Harper Business.
MLA
Frederick allen, . Secret Formula - how brilliant marketing & relentless salesmanship made coca cola the best known product in the world. : Harper Business. 1995.