APA
C.K. Prahalad V. R., . (2004). Future of Competition: co-creating unique value with customers. : Harvard Business School Press.
Chicago
C.K. Prahalad Venkat Ramaswamy, . 2004. Future of Competition: co-creating unique value with customers. : Harvard Business School Press.
Harvard
C.K. Prahalad V. R., . (2004). Future of Competition: co-creating unique value with customers. : Harvard Business School Press.
MLA
C.K. Prahalad Venkat Ramaswamy, . Future of Competition: co-creating unique value with customers. : Harvard Business School Press. 2004.