00354nam a2200109Ia 450000500170000000800410001703500080005810000180006624500900008426000170017465000530019120251022063818.0251022s9999||||xx |||||||||||||| ||und||  a640  aDarren Rovell 0aFirst In Thirst - How Gatorade Turned the Science of Sweat Into A Cultural Phenomenon  bAmacomc2006  aC-15:Technology Commercialization and Innovation