00349nam a2200121Ia 450000500170000000800410001702000220005803500090008010000350008924500630012426000210018765000190020820251022063836.0251022s9999||||xx |||||||||||||| ||und||  a978-1-4391-7290-2  a1231  aFrancoise Simon, Philip Kotler 0aBuilding Global Biobrands - taking biotechnology to market  bFree Pressc2003  aC-06:Marketing