00318nam a2200121Ia 450000500170000000800410001702000220005803500090008010000170008924500460010626000250015265000190017720251022063850.0251022s9999||||xx |||||||||||||| ||und||  a978 0 307 46085 1  a1827  aYoungme Moon 0aDifferent - escaping the competitive herd  bCrown Businessc2010  aC-06:Marketing