00350nam a2200109Ia 450000500170000000800410001703500090005810000340006724500800010126000400018165000190022120251022063857.0251022s9999||||xx |||||||||||||| ||und||  a2087  aDavis Dyer, Dalzell, Olegario 0aRising Tide: Lessons from 165 years of Brand Building at Procter and Gamble  bHarvard Business School Pressc2004  aC-06:Marketing