00367nam a2200133Ia 450000500170000000800410001702000220005803500090008010000330008924500580012225000160018026000180019665000190021420251022063858.0251022s9999||||xx |||||||||||||| ||und||  a978 81 317 6107 6  a2112  aJakki Mohr, Sengupta, Slater 0aMarketing of High Technology Products and Innovations  a3rd Edition  bPearsonc2011  aC-06:Marketing