00349nam a2200109Ia 450000500170000000800410001703500090005810000360006724500670010326000400017065000290021020251022063859.0251022s9999||||xx |||||||||||||| ||und||  a2148  aC.K. Prahalad, Venkat Ramaswamy 0aFuture of Competition: co-creating unique value with customers  bHarvard Business School Pressc2004  aC-07:Strategy and Policy