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    <subfield code="b">From Middle-Class Roots to Entrepreneurial Success &#x2013; A Roadmap for Startups, Business Growth, Leadership &amp; Innovation</subfield>
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    <subfield code="a">Entrepreneurship &#x2013; India New business enterprises

Start-ups &#x2013; India

Business Growth &amp; Scaling

Leadership in Digital / Technology Ventures

Innovation Management

Business &amp; Economics &#x2013; Case Studies (Indian context)

Biographies / Memoirs &#x2013; Business Life</subfield>
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    <subfield code="a">In this transformative book, serial entrepreneur and leading digital venture builder in India Manish Vij chronicles his journey from modest beginnings to the heights of entrepreneurial success with disarming honesty. The story of outpacing circumstances unfolds through the launch of Kabadibazaar.com from a college hostel room and continues through the launch of Quasar, India&#x2019;s leading digital media agency, SVG Media, a pioneering adtech company, and Letsbuy.com, a prominent e-commerce platform.</subfield>
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