From Middle-Class Roots to Entrepreneurial Success – A Roadmap for Startups, Business Growth, Leadership & Innovation Vij, Manish creator text India Penguin Random House (Imprint: Penguin Business) 24 February 2025 monographic ENG 240 In this transformative book, serial entrepreneur and leading digital venture builder in India Manish Vij chronicles his journey from modest beginnings to the heights of entrepreneurial success with disarming honesty. The story of outpacing circumstances unfolds through the launch of Kabadibazaar.com from a college hostel room and continues through the launch of Quasar, India’s leading digital media agency, SVG Media, a pioneering adtech company, and Letsbuy.com, a prominent e-commerce platform. Entrepreneurship – India New business enterprises Start-ups – India Business Growth & Scaling Leadership in Digital / Technology Ventures Innovation Management Business & Economics – Case Studies (Indian context) Biographies / Memoirs – Business Life C-02:Entrepreneurship 658.421 /VIJ 978 0143473275 20251101162859.0