TY  - BOOK
AU  - Pazhayannur, Ram 
TI  - The ROCSTAR Sales Framework
KW  - C-06:Marketing
N1  - Sales management, sales strategy, sales process, business development, customer acquisition, sales growth, revenue growth
N2  - A practical framework for developing a predictable and scalable sales engine, covering research, outreach, consulting, selling, transition, and retention
ER  -