000			01180nam a22001937a 4500
005			20260610171541.0
020			_a9788198484680
041			_aENG
082			_b/PAU
100			_aPaul, Arindam
245			_aZero To Scale _bA Playbook To Build Consumer Brands In India
260			_aIndia _bWyzr Content Pvt. Ltd. _c2025
300			_a256 _bPaperback
500			_aBOM7-31931 _b2026-05-11
505			_aEntrepreneurship Startups Brand Building Consumer Behavior Marketing Management Business Strategy
520			_aZero to Scale is a practical guide for entrepreneurs, marketers, and business leaders looking to build and grow consumer brands in India. Drawing from his experience as a founding team member and Chief Business Officer of Atomberg, Arindam Paul shares actionable lessons on product development, distribution, customer acquisition, brand building, and organizational growth. The book offers real-world insights into the challenges of scaling a business in India's dynamic and competitive consumer market, making it a valuable resource for startup founders, management students, and marketing professionals.
650			_aC-02:Entrepreneurship
942			_cBK
999			_c7007 _d7007