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Rising Tide: Lessons from 165 years of Brand Building at Procter and Gamble

Davis Dyer, Dalzell, Olegario

Rising Tide: Lessons from 165 years of Brand Building at Procter and Gamble - Harvard Business School Press 2004

Subjects--Topical Terms:
C-06:Marketing

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Rising Tide: Lessons from 165 years of Brand Building at Procter and Gamble